The blog is the abbreviation for “web log”. The blog is sharing your knowledge, thoughts, expressions, passions, etc. through different types of content like words, images, pictures, videos, etc. on the “online” platform. Many of the times blogs are referred to frequently updatable “online diary”. Technical Definition of the blog can be made as the online journal that has chronological entries.
The person who writes blogs is called Blogger and the whole process of writing blog and publishing on the internet is called blogging.
Why to Blog?
Share your knowledge, thoughts, ideas etc. with society. Be the part of make a difference.
To express yourself. Try to express feelings, opinions, passions etc. to world and let them know what you feel, think about something.
Get feedback from the audience on the spot about whatever you have written. The best thing about the internet is access and two-way communication. That helps you in many ways. For example, you can improve your writing. You can get support or objection for thought, etc.
You can build you image, portfolio online. Expose yourself to the entire online universe.
You can earn money from your blogs.
Create an online presence. You have two options either you can register a domain and create a new website or you can just register for any of the free domain providers (also known as blogging sites) select your template and done. You are online!
Next step is to create a unique and exciting content like an article along with some images if necessary and possible, but do not copy from another webpage/blog.
Put your content on a registered domain.
The final step is to share your content using different media like social media, emails, smartphone applications, etc.
Digital marketing mix or online marketing mix is the set of tactical marketing tools that the company blends to produce the response it wants to achieve their goals such as page views, conversions, etc. in the targeted online market. Digital marketing is the service. Hence 7 P’s of marketing mix has to be taken care of.
So it’s time to change marketers too.
It’s time to shift from old to new and comprehensive strategies. Everybody wants to serve his/her client to be more satisfied and augmented with services provided by him/her. So does google. Thus Google, Bing continuously trying to improve their search algorithms ‘fool-proof’.
An average person spends his one-third of his life online (especially Social Media Websites)! According to a study of Mediatrix, time spent per day for following websites is 40 minutes on YouTube, 35 minutes for Facebook, 25 minutes for Snapchat, 15 minutes for Instagram, at least one minute for Twitter.